Are Ugg boots cheaper in Australia?

It’s widely thought by people (mainly females) around the world that ‘Ugg’ boots (those of the ‘Ugg Australia’ brand) are cheaper in Australia. So, are they? In a word, ‘no’. Here’s how I found out…

Last September I travelled to Chicago to record a couple of videos which will be available on the site shortly. The day I got back into the office, Aisling (a colleague of mine) asked me, “What did you get Vicky (my girlfriend)?” “A pair of Ugg (Australia) boots,” I told her as I explained how they are far cheaper in the States. Then Aisling informed me that they are even cheaper in Australia, as that’s where they’re made. Fortunately for Vicky, I was travelling there a couple of months later.

Upon learning that Ugg boots were even cheaper in Australia, Vicky politely asked me if she was receiving a present from Down Under, and if so, was there any way that present could be a pair of US size 5 grey Bailey 3-button Ugg boots. She can be very precise when she wants to be.

Being the good boyfriend that I am, I went in search of these Ugg boots in Sydney. But when I went looking for them I found out that in Australia, ‘Ugg’ boots are actually a type of footwear, just like slippers or trainers. So, in fact, in Australia there are numerous type of Ugg boots, by brands such as ‘Urban Ugg’, ‘Shearers Ugg’ and others.

While all these brands are Australia-owned, they’re not the famous Ugg boots that most girls want, even though they are substantially cheaper. Instead, the ‘Ugg Australia’ boots, which are actually owned by American company Deckers Outdoor Corporation who are based in the US, are just as expensive in Australia as they are in Ireland, the UK or other countries.

So, if you’re going to Australia and are in search of cheap Ugg boots, the good news is you’ll find them. They just won’t be the brand that everybody knows so well. Instead, you’ll find these in the US of A.

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