I visited almost all Belgium, Brugge, Antwerp, Gent and Brussel and I could not see any place like Brugge. It was unbeliavable. No billboard, no mall, no advertisement, there is just tourism. Belfort, canals, phaeton, swans, bridges, museums, beers, chocolates and many other epic stuff.
Insider Tip:Get a museum card, they give guide and map to you for free after that just walk at the city of perfection. Do not hesitate to lost tour way for the reason that every roads, streets and paths are terrific.