Simply the best hostel I've stayed in. Perfect in its simplicity - spotlessly clean (they are cleaning several times a day), genuinely friendly staff, many free facilities including free tea/coffee and cookies and even free laundry service, very good free breakfast, free lockers. An amazing idea that other hostels should think about - the lockers are on the corridors, by the rooms. Not only that they have camera surveillance, but this way, you don't disturb your roommates.
It does smell like cinnamon in this hostel :) The setting and theme are really great, and the staff, too. However, I couldn't say much about the crowd, as I just used it to crash for a few hours when connecting a train - the proximity to the train station was a plus for me.
The crowd here is good, and it helps that the lobby functions as a bar. Relatively quiet and quite clean.
I wasn't particularly fond of this hostel, mainly because of the atmosphere (not the greatest crowd) and because of a certain stench that it had.
I know I had a deal, but even with normal prices, I think this hostel would easily rock any other hostel in London in terms of conditions and value for money (I tried quite a few), as long as you're not there for making friends to party with. It's really relaxing, clean and they offer both breakfast and a copious dinner. They also have a gym (which I did not use). The staff is just great, too!
This hostel is ok if you're a backpacker stopping by for a weekend or a few days. Decently clean, good facilities, good staff, good location. It's good if you're looking for a group to party with.
Worst hostel I've been to! It's absolutely disgusting!
The walls are not really soundproof. I had to listen to a 2h-long loud skype conversation in Turkish from the other room, while trying to sleep (I know, I could have used earplugs, but that's not the point here).