{"id":248095,"date":"2016-06-27T13:47:56","date_gmt":"2016-06-27T13:47:56","guid":{"rendered":"https:\/\/www.hostelworld.com\/blog\/how-to-become-a-travel-blogger-in-11-steps\/"},"modified":"2023-11-13T16:34:31","modified_gmt":"2023-11-13T16:34:31","slug":"jak-se-st%c3%a1t-travel-bloggerem-v-11-kroc%c3%adch","status":"publish","type":"post","link":"https:\/\/www.hostelworld.com\/blog\/cs\/jak-se-st%c3%a1t-travel-bloggerem-v-11-kroc%c3%adch\/","title":{"rendered":"Jak se st\u00e1t travel bloggerem v 11 kroc\u00edch"},"content":{"rendered":"

Pokud r\u00e1di cestujete, je t\u00e9m\u011b\u0159 jist\u00e9, \u017ee jste u\u017e n\u011bkdy p\u0159em\u00fd\u0161leli o tom, jak se st\u00e1t bloggerem na cest\u00e1ch, jako jsou Dobrodru\u017en\u00e1 Kate<\/a>, Nom\u00e1dsk\u00fd Matt<\/a> nebo Expert Vagabond<\/a>. Po\u010det cestovatelsk\u00fdch bloger\u016f od devades\u00e1t\u00fdch let prudce roste. V\u017edy\u0165 kdo by odolal my\u0161lence opustit pr\u00e1ci v kancel\u00e1\u0159i od dev\u00edti do p\u011bti a vydat se pozn\u00e1vat sv\u011bt a je\u0161t\u011b za to dost\u00e1vat pen\u00edze?
\nP\u0159esto\u017ee se oblast cestovatelsk\u00fdch blog\u016f st\u00e1v\u00e1 velmi p\u0159epln\u011bnou, cestovn\u00ed ruch s\u00e1m o sob\u011b zaznamenal v posledn\u00ed dob\u011b velmi pozitivn\u00ed zn\u00e1mky r\u016fstu<\/a> po celosv\u011btov\u00e9 hospod\u00e1\u0159sk\u00e9 recesi. Ve skute\u010dnosti 69 % sv\u011btov\u00fdch cestovatel\u016f<\/a> pl\u00e1nuje vyzkou\u0161et n\u011bco nov\u00e9ho a mnoz\u00ed z nich cht\u011bj\u00ed prozkoumat m\u00e9n\u011b zn\u00e1m\u00e9 destinace. V dob\u011b online recenz\u00ed a doporu\u010den\u00ed to poskytuje spoustu nov\u00fdch p\u0159\u00edle\u017eitost\u00ed pro autory blog\u016f o cestov\u00e1n\u00ed, aby psali o nedot\u010den\u00fdch a jedine\u010dn\u00fdch m\u00edstech a inspirovali lidi k cestov\u00e1n\u00ed.
\nNe\u017e se v\u0161ak nech\u00e1te strhnout snem o pohodov\u00e9m a okouzluj\u00edc\u00edm \u017eivotn\u00edm stylu, je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee b\u00fdt travel bloggerem nen\u00ed v\u017edy snadn\u00e9. M\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9 se t\u00edm u\u017eivit, i kdy\u017e nikdo nem\u016f\u017ee pop\u0159\u00edt, \u017ee je to neuv\u011b\u0159iteln\u00e1 p\u0159\u00edle\u017eitost. St\u00e1le m\u00e1te z\u00e1jem? P\u0159e\u010dt\u011bte si na\u0161e nejlep\u0161\u00ed tipy, jak za\u010d\u00edt:<\/p>\n

1. Zjist\u011bte, co je to za obor<\/strong><\/h2>\n

Pokud chcete za\u010d\u00edt pracovat jako bloger, je d\u016fle\u017eit\u00e9, abyste se vyznali v cestovn\u00edm ruchu. Seznamte se s kl\u00ed\u010dov\u00fdmi blogery, sta\u0148te se \u010dleny asociac\u00ed, jako je Travel Bloggers Association<\/a>, a zapojte se do komunit, jako je Travel Blog Success<\/a>. Ty v\u00e1m mohou pomoci posunout blog na vy\u0161\u0161\u00ed \u00farove\u0148 a z\u00e1rove\u0148 m\u00edt k dispozici komunitu autor\u016f cestopis\u016f, na kter\u00e9 se m\u016f\u017eete obr\u00e1tit o pomoc a radu.
\n\"How<\/p>\n

2. Najd\u011bte si sv\u016fj v\u00fdklenek<\/strong><\/h2>\n

Kdysi mohli bloge\u0159i ps\u00e1t obecn\u00e9 p\u0159\u00edsp\u011bvky o jak\u00e9koli destinaci na sv\u011bt\u011b. S rostouc\u00ed konkurenc\u00ed v oblasti cestovatelsk\u00e9ho blogov\u00e1n\u00ed je v\u0161ak d\u016fle\u017eit\u00e9 pochopit sv\u016fj sm\u011br neboli v\u00fdklenek. Zva\u017ete zam\u011b\u0159en\u00ed na konkr\u00e9tn\u00ed t\u00e9ma nebo konkr\u00e9tn\u00ed lokalitu, jako to ud\u011blala blogerka Tracy Longov\u00e1 z Bondi<\/a>. D\u00edky zam\u011b\u0159en\u00ed je mo\u017en\u00e9 se \u010dasem st\u00e1t autoritou v dan\u00e9 oblasti.<\/p>\n

3. Poznejte sv\u00e9 publikum<\/strong><\/h2>\n

Zn\u00e1te-li sv\u00e9 publikum, m\u016f\u017eete za\u010d\u00edt soust\u0159edit ve\u0161kerou svou energii na osloven\u00ed spr\u00e1vn\u00fdch lid\u00ed, a to prost\u0159ednictv\u00edm zp\u016fsobu, jak\u00fdm sv\u016fj blog navrhujete, a\u017e po t\u00f3n va\u0161eho hlasu.
\n\"How<\/p>\n

4. Vytvo\u0159te sv\u016fj blog<\/strong><\/h2>\n

Vzhledem k tomu, \u017ee na webu je roztrou\u0161eno tolik bloger\u016f, je d\u016fle\u017eit\u00e9, aby ten v\u00e1\u0161 vynikal. Vymyslete dobr\u00fd n\u00e1zev, kter\u00fd upout\u00e1 pozornost lid\u00ed. D\u00e1le vytvo\u0159te platformu, ve kter\u00e9 budete blogovat<\/a>. Existuje mnoho mo\u017enost\u00ed, ale weby, jako je WordPress, jsou obl\u00edben\u00e9 a usnad\u0148uj\u00ed za\u010d\u00e1tky. Vyberte si atraktivn\u00ed t\u00e9ma (mnoho z nich je zdarma), p\u0159idejte pluginy, nastavte slu\u017ebu Google Analytics a pak se pus\u0165te do psan\u00ed!<\/p>\n

5. Bu\u010fte zap\u00e1len\u00ed<\/strong><\/h2>\n

St\u00e1t se travel bloggerem je mnohem v\u00edc ne\u017e jen volba povol\u00e1n\u00ed, je to zm\u011bna cel\u00e9ho \u017eivotn\u00edho stylu. Proto je d\u016fle\u017eit\u00e9, abyste byli zap\u00e1len\u00ed pro to, co d\u011bl\u00e1te. Pokud tomu tak nen\u00ed, bude to na va\u0161em psan\u00ed zn\u00e1t, a pokud nemilujete cestov\u00e1n\u00ed a psan\u00ed, pro\u010d by va\u0161i pr\u00e1ci m\u011bli r\u00e1di \u010d\u00edst ostatn\u00ed lid\u00e9?
\n\"How<\/p>\n

6. Vyd\u011bl\u00e1vejte pen\u00edze<\/strong><\/h2>\n

Pravdou je, \u017ee st\u00e1t se travel bloggerem vy\u017eaduje \u010das a na za\u010d\u00e1tku pravd\u011bpodobn\u011b nevyd\u011bl\u00e1te mnoho pen\u011bz. Mnoho lid\u00ed se rozhodne za\u010d\u00edt na \u010d\u00e1ste\u010dn\u00fd \u00favazek a pot\u00e9, co se jejich blog rozjede, p\u0159ej\u00edt na pln\u00fd \u00favazek. Existuj\u00ed v\u0161ak i jin\u00e9 zp\u016fsoby, jak si vyd\u011blat. N\u011bkte\u0159\u00ed lid\u00e9 se rozhodnou pracovat na voln\u00e9 noze soub\u011b\u017en\u011b s blogov\u00e1n\u00edm, m\u016f\u017eete prod\u00e1vat prostor na sv\u00fdch str\u00e1nk\u00e1ch pro reklamu prost\u0159ednictv\u00edm Google AdWords, umo\u017enit sponzorovan\u00e9 p\u0159\u00edsp\u011bvky na blogu, dohodnout se na partnerstv\u00ed s firmami nebo dokonce prod\u00e1vat prost\u0159ednictv\u00edm sv\u00fdch str\u00e1nek produkty, jako jsou elektronick\u00e9 knihy, tri\u010dka a kurzy.<\/p>\n

7. Pokra\u010dujte v pr\u00e1ci<\/strong><\/h2>\n

Blogov\u00e1n\u00ed m\u016f\u017ee b\u00fdt \u010dasov\u011b velmi n\u00e1ro\u010dn\u00e9, ale aby bylo \u00fasp\u011b\u0161n\u00e9, je d\u016fle\u017eit\u00e9 ps\u00e1t d\u00e1l, vybudovat si dobrou pov\u011bst. Jedn\u00edm z tajemstv\u00ed, jak se st\u00e1t travel bloggerem, je vytrvalost. M\u016f\u017ee chv\u00edli trvat, ne\u017e uvid\u00edte obrovsk\u00e9 v\u00fdsledky, ale na t\u00e9to cest\u011b si m\u016f\u017eete u\u017e\u00edt neuv\u011b\u0159itelnou cestu.
\n\"How<\/p>\n

8. P\u0159ejd\u011bte na soci\u00e1ln\u00ed m\u00e9dia<\/strong><\/h2>\n

Cestovatelsk\u00fd blog nen\u00ed jen o blogov\u00e1n\u00ed. D\u016fle\u017eit\u00e9 je tak\u00e9 b\u00fdt siln\u011b zastoupen na soci\u00e1ln\u00edch s\u00edt\u00edch (proto si rychle rezervujte sv\u00e9 \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch). Soci\u00e1ln\u00ed m\u00e9dia lze vyu\u017e\u00edt nejen k propagaci va\u0161eho obsahu, ale tak\u00e9 mohou pomoci uk\u00e1zat, \u017ee jste autoritou v oboru. Pokud n\u011bjak\u00e1 firma hled\u00e1 n\u011bkoho, kdo pro ni nap\u00ed\u0161e \u010dl\u00e1nek o cestov\u00e1n\u00ed, koho si mysl\u00edte, \u017ee si vybere? N\u011bkoho, kdo m\u00e1 p\u0159es 10 000 sleduj\u00edc\u00edch, nebo n\u011bkoho se \u0161patn\u011b ozna\u010den\u00fdm \u00fa\u010dtem a 100 sleduj\u00edc\u00edmi?<\/p>\n

9. Nepodce\u0148ujte svou hodnotu<\/strong><\/h2>\n

Blogov\u00e1n\u00ed vy\u017eaduje spoustu \u010dasu a tvrd\u00e9 pr\u00e1ce, a proto je d\u016fle\u017eit\u00e9, abyste si uv\u011bdomili, jakou m\u00e1te hodnotu. Nedovolte lidem, aby va\u0161i pr\u00e1ci podce\u0148ovali, a nebojte se \u0159\u00edct ne, pokud nedostanete to, co si mysl\u00edte, \u017ee v\u00e1m n\u00e1le\u017e\u00ed.
\n\"How<\/p>\n

10. Stanovte si c\u00edle<\/strong><\/h2>\n

Nepropadejte sebeuspokojen\u00ed. Stanovte si c\u00edle, abyste m\u011bli na \u010dem pracovat. Takov\u00fdm c\u00edlem m\u016f\u017ee b\u00fdt nap\u0159\u00edklad zve\u0159ejn\u011bn\u00ed v ur\u010dit\u00e9 publikaci, zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti va\u0161eho blogu na webu nebo zv\u00fd\u0161en\u00ed po\u010dtu va\u0161ich p\u0159\u00edznivc\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n

11. Pi\u0161te \u00fa\u017easn\u00fd obsah<\/strong><\/h2>\n

A\u010dkoli jsou v\u0161echny tyto tipy d\u016fle\u017eit\u00e9, v kone\u010dn\u00e9m d\u016fsledku je rozhoduj\u00edc\u00ed vytv\u00e1\u0159et obsah \u0161pi\u010dkov\u00e9 kvality. Vystupte z davu t\u00edm, \u017ee budete ke sv\u00fdm \u010dten\u00e1\u0159\u016fm up\u0159\u00edmn\u00ed, sd\u011bl\u00edte jim sv\u016fj n\u00e1zor a budete kreativn\u00ed.
\n\"How
\nM\u00e1te n\u011bjak\u00e9 dal\u0161\u00ed tipy, jak se st\u00e1t travel bloggerem? Pl\u00e1nujete si zalo\u017eit vlastn\u00ed cestovatelsk\u00fd blog? <\/strong>Zanechte n\u00e1m koment\u00e1\u0159 v r\u00e1me\u010dku n\u00ed\u017ee, zapojte se <\/strong> na Facebooku<\/a> nebo n\u00e1m napi\u0161te na Twitter <\/strong>@hostelworld<\/strong><\/a>.<\/strong><\/em>
\nElizabeth Harmon je autorkou pro Open Colleges<\/a>, jednoho z p\u0159edn\u00edch australsk\u00fdch poskytovatel\u016f online vzd\u011bl\u00e1v\u00e1n\u00ed. Je konzultantkou v oblasti soci\u00e1ln\u00edch m\u00e9di\u00ed s n\u011bkolikaletou prax\u00ed v oboru. Spolupracuje s rostouc\u00edm seznamem klient\u016f po cel\u00e9m sv\u011bt\u011b, kter\u00fdm pom\u00e1h\u00e1 vytv\u00e1\u0159et \u00fasp\u011b\u0161n\u00e9 strategie soci\u00e1ln\u00edch m\u00e9di\u00ed, vytv\u00e1\u0159et efektivn\u00ed obsah a mnoho dal\u0161\u00edho.
\nOtev\u0159en\u00e9 vysok\u00e9 \u0161koly online: Twitter<\/a>, Google <\/a>, Facebook<\/a>, webov\u00e9 str\u00e1nky<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pokud r\u00e1di cestujete, je t\u00e9m\u011b\u0159 jist\u00e9, \u017ee jste u\u017e n\u011bkdy p\u0159em\u00fd\u0161leli o tom, jak se st\u00e1t bloggerem na cest\u00e1ch, jako jsou Dobrodru\u017en\u00e1 Kate, Nom\u00e1dsk\u00fd Matt nebo Expert Vagabond. Po\u010det cestovatelsk\u00fdch bloger\u016f od devades\u00e1t\u00fdch let prudce roste. V\u017edy\u0165 kdo by odolal my\u0161lence opustit pr\u00e1ci v kancel\u00e1\u0159i od dev\u00edti do p\u011bti a vydat se pozn\u00e1vat sv\u011bt a…<\/p>\n","protected":false},"author":163,"featured_media":138006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18279],"tags":[109777,120404,175463],"class_list":["post-248095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs","tag-blogs","tag-tips","tag-work-and-travel","wpbf-post"],"yoast_head":"\nJak se st\u00e1t travel bloggerem v 11 kroc\u00edch - Hostelworld Travel Blog<\/title>\n<meta name=\"description\" content=\"Cestovatelsk\u00fd blog je dokonal\u00fd zp\u016fsob, jak prom\u011bnit sv\u016fj \u017eivot v nekone\u010dn\u00e9 dobrodru\u017estv\u00ed. 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